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Thursday, June 14, 2007

Run this.

"She has survived the hard life. But the story of her oppression and her resistance is not on the screen.” - Norman K. Denzin

Running away is not the answer. Neither is making money off of real womens' painful memories and experiences.

(I was reminded of this short essay I wrote when a friend referenced this video & Ludacris at an Open Mic Nite.)

In the video, Ludacris and MJB attempt to shed light on issues of runaway youth. This music video promotes social consciousness and awareness about sexual violence, rape, suicide, poverty, women’s issues, homelessness, abuse, drugs and alcohol. At the same time, the music video produces images of helpless females in dire need of a present but absent authority figure. The authority figure is present because they are shown in the video, yet they are also absent because of the manner in which Ludacris describes their lack of involvement in their children’s lives. The three girls, with three different stories, are described by what is deemed as strife caused by an absence of a loved one.

The images shown are problematic in conjunction with the lyrics. Ludacris is speaking from a male’s perspective and reduces the lives of these women to troubled, shattered and scarred lives. Ludacris raps about Little Lisa’s mother with a drug addiction that sleeps around with different men and also ignores her whenever she attempts to speak with her. This image reinforces the master narrative that privileges a male storyteller in a way that stereotypes women living in urban cities as helpless or needing immediate help. In telling the story of a little girl neglected by her mother, this reinforces the idea that single women are unable to take care of their children.

The second story that Ludacris tells centers around ten-year old Little Nicole who is abused by an alcoholic stepfather and only completely understood by her best friend named Stacy. Unfortunately, Lil’ Stacy dies from a drive-by shooting and Nicole is left in the world to fend for herself. Stacy, as the first young black girl that the audience is introduced to, is the first and only girl that gets killed in this story. Stacy is portrayed as the first youth that is competent and understanding, but is the first one that is targeted to die. In addition, Nicole is a young white girl. It is interesting that the young black girl is the one who is situated to understand Nicole’s abuse. The way in which Ludacris enunciates ‘Little (Nicole)’ from ‘Lil’ (Stacy)’ not only creates a rift in language, but is seemingly purposely done to represent the differences between the two young girls in terms of cultural background and language to denote privilege, class and unequal power relations.

The third and final story told through the eyes and voice of Ludacris is about Little Erica. Suicidal Erica is in love with an older boy who leave her impregnated and decides that he is not ready to become a father. Erica doesn’t have enough money for an abortion, as if it is the only way out of her misery, and decides to runaway instead of telling her mother about the pregnancy. The video shows that her decisions are made out of consequence rather than rationality or choice. Erica is a young black girl that seems to evoke a different kind of moral issue. Her story is told as if this kind of choice was preventable and that this was a problem that she brought on herself, whereas, the other little white girls in the video experience types of violence that are brought onto them.

This song and video maintains dominant forces of patriarchal hegemony. Each little girl in the video is affected by a male figure. The song allows the depicted little girls to act out of fear and irrationality thus justifying running away. Because positive males are absent, their lives are even more broken and their futures are even more insecure. Lacking a man in a family signifies lacking familial coherence and inevitably facing problems of the urban poor. These images that show that black people cause their own problems, which are reinforced in this video. At the same time, this video deviates from the master narrative in that the problems of the urban city are being promoted as issues that should be society’s concern.

x_magsalita.

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